Auteur: Leonie Kroon

You are a trademark holder and you discover someone is using a sign that is identical or too similar to your trademark. How do you approach this? Step 1 – Check your trademark The first step is to verify if your trademark is validly registered, how it is registered (word, logo, both), who is registered…

When you are looking to register a trademark for your business, you must describe the goods and services for which you want protection. Broad but not too broad The art is to formulate the description so that the protection is broad enough to cover all goods and/or services for which you use the trademark or…

As a reputable automotive manufacturer, the rise of counterfeit car parts poses a severe threat not only to consumer safety but also to the hard-earned reputation and brand equity you have built over the years. Fake components, ranging from critical safety parts like airbags and brake pads to seemingly less harmful items like emblems and…